Endpaper is the design studio of PureTensor, Inc., led from London, with an infrastructure company behind it. Identity, print, websites and apps, pictures and motion, made by the same team that builds and runs them. Most studios hand your site over at launch and leave the hosting to someone else. We stay on and run it for you ourselves, on AWS.
Everything here is real and running. Click through, scroll, load it on your phone. Sites we host for Tina Mullins and Helen Helga, the site and editorial programme we run for Bretalon (where our founder is a minority shareholder), and the papers we set for PureTensor, the company Endpaper belongs to.
Kundalini yoga and hypnotherapy, London
A watercolour identity and a site with its own online booking diary, moved onto AWS and live in days.
Live site
Strategic advisory, United Kingdom
A new mark and a redesigned site: a full-height London banner, a live clock for the four main financial centres and an intelligence ticker on the front, with an editorial platform behind it.
Live site
Artist, acrylic on canvas
A quiet portfolio where the paintings take the room and the type steps back. A soft pigment field drifts behind the work, in English and Icelandic.
Live site
Print and editorial, twice a week
Long-form articles on a Monday and Friday schedule, with Field Note editorials and Argus intelligence briefs by email. The illustrations are generated with AI image models to our art direction.
Published
Print and editorial, research publishing
The branded PDF system behind PureTensor's research: covers, figures and page layouts, typeset and published on puretensor.ai.
Published PDFs
Load times measured from London on 22 September 2026 in a headless browser on a fast line: time to first byte, then fully loaded, with the size of the page's HTML. Speeds vary with location, device and connection. The moving pictures are recordings of the live pages.
Brand work, paper covers, an interior render and a twelve-second walkthrough film, designed in-house, with AI design and image tools as part of how we work. The render and the film run in Blender on PureTensor's own GPUs; the Bretalon article illustrations are generated with commercial AI image models to our art direction. Nothing comes from a stock library.
Founded in London in 2026 by Heimir Helgason.
What we make
Four stages and no mystery. You know where you are at each one, and what the next one costs.
Use the form or email hello@endpaper.ink and tell us what you need. A person usually replies within one UK working day.
A price and a scope, agreed in writing before we start. The fee for the agreed scope does not change unless you change the brief or ask us to buy something on your behalf.
Design, code, copy, pictures, print: whatever the project needs. You see work in progress and steer it. Nothing ships until you approve.
Hosting, backups, monitoring, and the small edits your plan includes. While your site is on a hosting and care plan, if something we built stops working as agreed, we fix it. There is no other vendor to chase.
We publish website prices because hiding them wastes everyone's time. Identity, print, pictures and motion are quoted per project. Every quote is fixed before work starts: the fee you agree for the agreed scope is the fee you pay, unless you change the brief or ask us to buy something on your behalf.
Guide prices below are for business clients, exclude any applicable taxes, and are shown in £, € or $ by your time zone. Your written quote confirms your fee and billing currency before you commit.
One page to get you live and looking the part.
A full site with content management, brand polish and real personality.
Stores, custom booking systems, dashboards and integrations, quoted after a conversation.
Managed AWS with SSL, backups and uptime monitoring, plus the small routine edits set out in your plan. Billed monthly; cancel any time with a month's notice. Our own sites run on it too.
Tell us what you do and what you have in mind. A person usually replies within one UK working day, with a fixed quote if the brief is clear and questions if it is not. No pressure, ever.
hello@endpaper.ink